The New Normal for Big Law means...
We dig deeper past the prevailing narrative to get at the real story: flat markets often mean deceptively dangerous waters for incumbents.
The Great Recession changed the Big Law game forever. Or has it?
The market signals are inconsistent: the Super Rich get richer every year, the average Am Law KPIs continue to climb, and the lateral market keeps on churning.
Then why is everyone innovating something and disrupting themselves before lunch every day?